Phil Glowatz is a creative qualitative market researcher with innovation, positioning, and brand strategy experience in consumer goods, healthcare, financial services, and industrial products. As a moderator, he has pioneered several highly effective techniques for getting at consumer emotions and problems, and is known for uncovering insights others miss. Further, he has a track record of translating insights into powerful marketing strategies.
He is also an experienced copywriter, which serves clients well in areas such as ideation and concept writing and development.
Before starting his own consultancy in 1988, he was Vice-President at two new products shops and Creative Group Head/Copywriter at Grey Advertising.
He has provided innovation, positioning, and qualitative research services – including online focus groups and bulletin boards – to a wide range of clients, including Air Products & Chemicals, Alberto-Culver, Altec-Lansing, American Express, Best Buy, BIC International, CenturyTel, Citicorp, Corning, DANB (Dental Assisting National Board), GE Capital, Godiva Chocolatier, MasterCard, Nabisco, Perdue Farms, Procter & Gamble, Quest Diagnostics, Sprint, Stone Mountain Handbags, and Wolters Kluwer Health.
Phil partners with senior marketing and creative talent on a project basis to provide you with full service solutions for innovation and positioning projects.
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