Focus Groups/IDIs

Phil Glowatz has over 25 years of experience conducting focus groups, IDIs, shop-alongs, and ethnographies. He is a dynamic moderator known for uncovering insights others miss, and works with only the best recruiters to find the exact targets you need for your project.


  • Focus groups and mini-groups
  • In-depth interviews (IDIs) in person, via video, and by phone
  • Online bulletin boards/blogs and focus groups
  • Shop-alongs in stores (and virtually)
  • Ethnographies in homes and offices (and virtually)
  • Eye tracking during shop-alongs and website visits