Innovation/Positioning

We conduct full-service innovation and product positioning projects — including ideation, concept writing, and exploratory qualitative research — culminating with actionable recommendations.

New Products from the Opposite Side

Brandweek article on innovative ways to approach innovation

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10 Key Basics

A check list of innovation and positioning essentials

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Strategic Creativity

A quick slideshow that provides marketers with a step-by-step pathway for innovation and positioning